A new feature (as requested by you!), is that you can now make your hero image locked - a choice you can make when you upload the image.
Why Lock?
The locked hero image is ideal when you want to keep the image static, and don’t need visitors to zoom in.
The most common use is when your hero image is a menu of choices (rather than an object to explore):
For these examples above, the highlights are set to transparent (0% opacity) in the Customise feature. That just means they are invisible to the visitor - because it’s intuitive to just click on the menu choices in the hero image - you don’t need to be shown where to click.
Why not lock?
If your hero image is not locked, then visitors can move around the image, and zoom in, for a closer look.
This is really ideal where you have details for visitors to discover:
There’s more examples of hero images in use here - and these will give you ideas of what other people are doing, using this new feature.